Over generations, the origin of the word NURI has been associated with the description of “something truly beautiful”, “bright as a light”, “unique”. As a synonym for the characteristics by which we evaluate the best sardine, we can identify a Sardine worthy of becoming a “NURI” by the shape of its body, the brightness of the eyes, the uniqueness of its scales, but above all because of our experience, respect and dedication since 1920. The NURI brand has a world cultural heritage of paramount importance due to its uniqueness, authenticity and perceived value to the consumer. As a cultural and exclusive tradition, the originality of each NURI can is passed down from generation to generation like the sardine carefully conceived by the hands of an artist, but which – as a work of art is intended to be appreciated by all in special moments.